Bulmers | Adam&Eve DDB

This beautifully thought through concept by some of the best in the business at Adam and Eve DDB, was utterly magical to create, and the outcome even more delectable.

The beauty, for me, is in the simplicity of the idea, and the lusciousness of the ingredients. Using the ingredients of the drink to act as a backdrop for the product, communicates in a very visually pleasing and delicate way, exactly what the view needs to know this is the product and this is what is in it.

In using the source fruits, we can understand without words that it is natural ingredients and we are given the feeling of organically sourced, hand picked and as fresh as fresh can be, which is one if the signature values of Bulmers, being served on ice.

Agency - Adam & Eve DDB
Creative Producer - Laura Smith
Creative Director - Steve Wioland
Designer - Dan Forde
Photographer - Jonathan Knowles

Photographers Agent : Mel Brown