007 | GREY London

This visually creative and captivating concept was another gem created by Grey London. Using frozen flowers with miniature (controlled and supervised) explosive devices hidden in the centre, captured at super high speeds on a RED camera, the exploding rose is a visual reflection on the impressive and all encompassing scent delivered by this fragrance.

With two fragrances, there are two roses used to reflect the delicate and personal variances between the products, combined with supporting copy and slate variations to complete the campaign.

Agency - Grey London
Art Director - Camille Caie
Creative Producer - Holly De Roy
Photographer - Jonathan Knowles
Retoucher - Gareth Pritchard

Please note, that all explosives were controlled and supervised by a highly specialised SFX team and a RED camera operator used to working with explosives in controlled conditions.