Skip | Mullen Lowe London

The concept for this otherwise potentially tricky product was to create something visually beautiful using the actual product. Using water and dispelling the detergent within a glass tank, several formations were trialled and composed to create the feeling of freshness, space and cleanliness.

The challenge was to create the same feel between the two products, one a power ball and the other a capsule that releases slowly. Using the branding and colours for Skip, these images across the campaign tie in nicely through all formats.

Agency – MullenLowe Open
Client – Unilever
Senior Art Director – Lee Manton
Senior Account Manager – Yasmin Cole
Art Buyer – Alan Wood
Photographer - Jonathan Knowles

Photographers Agent : Mel Brown

Retoucher - Gareth Pritchard