Bucklesbury Light Blue

Curated Colour : Light Blue

Bucklesbury are known for their bright and vibrant range of colours that span across an exquisite range of journals, umbrellas, and bags. ‘Curated Colour’ is a transition between these hues, designed to flow seamlessly through the brands social and website feeds. The intention, to immerse the viewer in the intense colours Bucklesbury have to offer and, following the seasons and trends, guide them through a beautifully curated, colour and luxury filled year of ‘Undeniably, Beautifully, Bucklesbury.

As a part of the curated flow through the colour range of umbrellas and bags, we focused on the transition to Light Blue. This colour was a welcome summer breeze as there was change to focus on the feeling and story of summer, rather than an engendered adventure.

Looking at telling the story of summer adventures, trips away and light and care free summer days. Bucklesbury design is steeped in English Tradition which is a story we wanted to tell as the British summers are notoriously tempestuous, where an umbrella is always needed, even on the brightest of days.

As with the other curated colour flow, we wanted to emerge the viewer in the colour of the umbrella, to feel surrounded by the light blue and the freshness it brings. Using the clear blue sky and fresh blue water was key, broken gently with the warm sand and pebbles on the English seaside town.

Client - Bucklesbury

Photographer and Producer - Mel Brown

Talent - Christopher Horton