Heineken | Geometry Global

Geometry Global wanted to approach this project from a creative stand point that only a globally recognisable brand can withhold. Using the signature traits of the Heineken brand to convey the branding, and deliberately foregoing the pack shot images of the product, the big bold branded copy, and replacing it with subtle connotations and hints, flooding the viewers eyes with the brand essence that we are all so familiar with to talk to us directly of the simplicity and power of the brand.

Using the colours, shapes and refractions of liquid, these images create a beautiful collection of branded images that convey the values and quality in a refined and beautiful way.

Agency - Geometry Global
Client - Heineken
Head Project Manager - Bianca Dubois
Photographer - Jonathan Knowles

Photographers Agent : Mel Brown