McCafé | TBWA\ZÜRICH

A clever and beautiful concept from TBWA\Zürich for McDonalds McCafé coffee range. by removing the 'cup or ‘vessel’ they draw the viewers attention to the quality and beauty of the contents…. The Coffee. Styled to perfection by Eliza Baird, these four images of coffee are irresistible, elevating the contents and quality of flavour of the coffee above what they are served in.

Agency – TBWA\ZÜRICH
Client - McDonalds
Creative Director - Bruce Roberts

Art Director – Bettina Klossner
Photographer - Jonathan Knowles
Home Economist – Eliza Baird