Vanguard 'V' | AML Group
The campaign was created by London-based agency AML Group. It kicks off with a 30-second TV spot that brings to life Vanguard’s low-cost, uncomplicated investment offer and features people from all walks of like making the ‘Vanguard V for Value’ sign.
The national TV campaign will be supported by a print, digital and outdoor poster campaign.
Client: Vanguard
Media Agency: The7Stars
Creative Agency: AML
Creative Director: Ross Garden
Agency Producer: Hannah Bentley
Production co-ordinator - Mel Brown
Director: Chris Gaffey
“We wanted to communicate the ethos and personality of Vanguard to the millions of investors in the UK. They deserve a fair deal and Vanguard provides them with real value" Says Ian Henderson, chief executive officer, AML Group “From the distinctive soundtrack created from layers of ‘human-made sounds’ to the intimacy and directness of the ‘straight-to-camera’ approach this is a campaign that tells the Vanguard story and shows the UK investor who they are and what they do.”